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Decision Tech to join the Group

Decision Tech, a leading business-to-business (B2B) and consumer price comparison platform in the UK specialising in home communications and mobile phone comparison today announces that it will be joining the Group.

Decision Tech’s B2B services power several of the UK’s leading home communications and mobile comparison tools such as MoneySavingExpert, as well as offering home communications, mobile and mobile recycling comparison services via its own websites including Since it was founded in 2005, Decision Tech has delivered one of the most advanced and scalable B2B platforms in the UK.

Michael Phillips, Decision Tech founder and CEO, said: “Our mission from day one was to apply our deep market expertise and technical knowledge to creating the best possible comparison solutions; providing essential tools for partners, and a first-class user experience for consumers looking to save money. Moneysupermarket is excited by our technology, our brands and our team, and this is testament to the focus and drive of our talented staff in delivering our vision. Moneysupermarket has a fantastic heritage in price comparison and we are confident it shares and respects our customer-centric values and understands our unique forward-thinking culture, which was an important part of the decision to join the Group.”

Decision Tech, which is headquartered in Holborn, London and employs an experienced team of over 40 staff, will operate as an arms-length subsidiary business, from its current office and under the same leadership team, with founder Michael Phillips continuing as CEO following completion, ensuring continuity and stability for customers, partners and employees.

The deal spells great news for customers of both brands, who will be able to benefit from Decision Tech’s market leading technology as part of their experience and this deal will enable Decision Tech to bring new verticals to our partner distribution platform, capitalising on Moneysupermarket’s expertise in Energy, Personal Finance and Insurance.

Michael Phillips continued: “Our strategy, at its core, is unchanged. We are committed to maintaining our trusted reputation and providing the same level of impeccable service, offering a strategic distribution channel for our providers, and, for our white label customers, a technology platform that enables consumers to compare broadband and mobile deals. We are looking forward to the increased capacity for innovating new user journeys and building new white label platforms using Moneysupermarket’s presence in Energy, Personal Finance and Insurance. We are hugely excited about the opportunities ahead, moving forward as part of the Group.”

This caps off an exceptional 18 months for the business, that acquired three sites last year as part of its M&A strategy, and released its first SaaS product, Fullsight, to the market in October.

Mark Lewis, Moneysupermarket Chief Executive Officer, said:

“We are delighted to announce this transaction and I look forward to welcoming Michael and his team to the Moneysupermarket Group. We said we would be working to take price comparison to users via sites they regularly visit on their mobiles, and Decision Tech’s B2B operation does just that.

”Decision Tech is one of the UK’s leading platforms for helping consumers compare and choose home communications, broadband and mobile phone deals. This is an area people find complex and confusing, and where there are plenty of savings to be made by customers”.

Editors notes:

Decision Tech is a performance marketing and data group. Founded in 2005, Decision Tech houses a diverse portfolio of brands, products and partnerships that delivers customer-centric comparison solutions quickly and simply. Its customer facing proposition includes, the award-winning TV, broadband and home phone price comparison site, whilst the white label programme provides the platform and data technology powering the home comms offering of over 40 customers including some of the biggest brands in the industry.

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