How it all began
Decision Tech kicked off on a sofa in East London back in 2005. Three guys, a few ancient laptops, enough cash for the business to survive for three months, and a big dose of ambition.
The philosophy of the business? To work with cool people, in a company we all loved being part of. To be a fast paced business, able to make quick decisions, and without getting bogged down by excessive process. To use technology to build products, and content that would connect customers with the right products and services.
So we got to work
2005
Our first venture was to bring customer choice to the UK home broadband market. Back then, for customers, it was pretty much a matter of taking whatever package was offered by whoever supplied their TV or phone line with no easy way to find out if there was a cheaper, or better deal to be had. By month two we were profitable.
2006
Hot on its heels our white label went live with Confused.com. Our platform is now used by over 40 other brands.
2007
We attained our first significant investment from venture capital fund, Genesis Investments.
2008
We gained our Ofcom accreditation – the first company in our industry to achieve the Ofcom stamp of approval.
2010
Time to find a new office – more and more people started to flex their mouse finger when it came to comparing services, and our team of two became five, then ten, and now 45.
2010
Decision Tech is listed in the Tech Track 100 – the 100 fastest growing tech businesses in the UK.
2012
broadbandchoices.co.uk launches its first TV ad campaign.
2012
We expanded into new territory, bringing our successful comparison model to the Spanish and German markets.
2013
Following a £5million investment from the Business Growth Fund in 2012, we bought mobile business, TRG Online Ltd, so we could offer customers a complete home comms and entertainment service.
2014
The new brand positioning Are You Missing Out? launches on TV.
2016
Contract signed selling our Spanish platform, Comparaiso. It held the #1 market share position in Spain for several years and we felt that its continued growth required a local presence. This could be provided by new owners, Selectra Comparison Group, freeing Decision Tech to refocus on our primary objectives…like building cool new products and brands.
2016
New partnership deal signed with unshackled.com providing the data for their SIM-only comparison service on their groundbreaking handset retail platform via our API.
2016
In September we completed the purchase of Sellmymobile.com – a phone recycling comparison site – adding a new product and brand to our portfolio.
2016
In December 2016 we signed on the dotted line to buy a second mobile recycling comparison site – Comparemymobile.com – making Decision Tech the UK’s most used mobile price comparison service.
2017
New partnership deal signed with thisismoney.co.uk providing the platform for their broadband comparison service.
2017
New partnership deal signed with MoneySavingExpert.com powering its disruptive broadband unbundled service via our API.
2017
In September we completed the purchase of mobilephonechecker.co.uk – a mobile phone comparison site. This deal is our third business acquisition in the last 12 months and further strengthens our portfolio in the mobile phone comparison space
2017
We are delighted to announce the launch of Fullsight, our new sales and data SaaS product for the affiliate industry
2018
Sellmymobile.com and Comparemymobile.com brands successfully relaunched on our proprietary platform allowing consumers to find the best deals for trading in unwanted smartphones.
2018
Decision Tech joined the Moneysupermarket Group allowing for exciting new development into the energy market, as well as increased capacity for innovation within our brand and partner platforms.
The future
Developing exciting technology and products remains our key priority for the business. We will continue to expand our business through expansion into new verticals. To support this growth we will be hiring even more talented individuals to our excellent team.